
Yes!: 50 Scientifically Proven Ways to Be Persuasive [Unabridged] [Audible Audio Edition]
Author: - ISBN: B001THVZNO - Language: English - Format: PDF, EPUB
DESCRIPTION
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
DETAILS
- Audible Audio Edition
- Listening Length: 5 hours and 25 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Simon & Schuster Audio
- Audible.com Release Date: February 17, 2009
- Whispersync for Voice: Ready
- Language: English
- ASIN: B001THVZNO
REVIEWS
169 Reviews Robert B Cialdini Download it once and read it on your note taking and highlighting while reading Yes 50 Scientifically Proven Ways to Be Persuasive Yes 50 Scientifically Proven Ways to Be Persuasive Noah J Goldstein Ph D Steve J Martin Robert B Cialdini Ph D on Amazon com FREE shipping on qualifying influence book yes to 50 proven be persuasive scientifically ways mbg socialproof cialdini Download Yes 50 scientifically proven ways to be 50 Scientifically Proven Ways to Be Persuasive Yes 50 Scientifically Proven Ways to 50 Scientifically Proven Ways to Be Persuasive Download Yes Yes 50 Scientifically Proven Ways to Be Persuasive Robert B Cialdini with Noah J Goldstein and Steve J Martin Pr cis social proof personal messagesTitle Yes 50 Scientifically Proven Ways to Be Persuasive Author Noah J Goldstein Steve J Martin Robert B Cialdini Publication Date 2008 Pages 272 Yes 50 Scientifically Proven Ways to Be Persuasive UNABRIDGED by Noah J Goldstein Steve J Martin Robert B Cialdini Narrated by Blair Hardman Download Yes 50 Scientifically Proven Ways to Be Persuasive by Noah J Goldstein Steve J Martin Robert B Cialdini narrated by Blair Hardman digital audio book Yes 50 Scientifically Proven Ways to Be Persuasive Noah Goldstein s Steve Martin s not the comedian and Robert Cialdini s Yes 50 Scientifically Proven Ways Download eBook Yes 50 Scientifically Proven Ways to Be Persuasive ISBN 1416570969 by Noah J Goldstein Steve J Martin Robert B Cialdini for free
1) Reciprocity
2) Liking
3) Social Proof
4) Authority
5) Scarcity
6) Commitment and Consistency
This book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike "Influence".
This is a quick read and I highly recommend it AFTER you have read Cialdini's "Influence".
PREVIEW
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