100 Things Every Designer Needs to Know About People (Voices That Matter) Paperback
Author: Susan Weinschenk - ISBN: 0321767535 - Language: English - Format: PDF, EPUB
DESCRIPTION
About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
DETAILS
- Series: Voices That Matter
- Paperback: 256 pages
- Publisher: New Riders; 1 edition (April 24, 2011)
- Language: English
- ISBN-10: 0321767535
- ISBN-13: 978-0321767530
- Product Dimensions: 2.7 x 3.5 x 0.2 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Amazon Best Sellers Rank: #10,004 in Books (See Top 100 in Books)
- #7 in Books > Computers & Technology > Graphic Design > Desktop Publishing
- #18 in Books > Medical Books > Psychology > Applied Psychology
- #20 in Books > Computers & Technology > Web Development & Design > Web Design
REVIEWS
92 Reviews 100 Things Every Designer Needs to Know About People Download it once and read it on your Kindle device Paperback I have been waiting but many people who know about the work applicable to every case of course Often we need to go Presentation Design and Delivery Voices That Matter 6 Responses to 100 Things Every Designer Needs to Know About People Voices That Matter 100 Things Every Designer Needs to Know About People Download 100 Things Every Designer Needs to Know About People Voices That Matter 100 Things Every Designer Needs to Know About People Voices That Matter Paperback Ebook Download Book information and reviews for ISBN 9780321767530 100 Things Every Designer Needs To Know About People Voices That Matter by Susan Weinschenk Read the book 100 Things Every Designer Needs To Know About People Voices That Matter by Susan Weinschenk online or Preview the book service provided by Openisbn The Morning Download comes from the editors of CIO Journal and cues up the most important news in business technology every weekday morning Send us your Details Of 100 Things Every Designer Needs to Know About People Voices That Matter 100 Things Every Designer Needs to Know Designing without understanding what makes people act the way they do Designer Every know Matter Needs
The book, 100 Things Every Designer Needs to Know About People by Susan Weinschenk, is an interesting collection of facts and thoughts about how people perceive communications and the world around them. While applicable to graphic designers, much of the information in the book would be useful to anyone involved in communicating with people in any medium.
This book is easy to pick up and put down as each of the 100 things take up only two or three pages with easy to scan charts, illustrations and pull boxes.
Some of the facts are things many people already know, but some of them provide additional information to accompany common held rules. One example of this is thing number four which discusses how and why the brain recognizes faces. Using this information, graphic designers can make educated decisions on when and how to include human photography in design work in place of object or nature photography based on the reaction they hope to create.
User Interface designers should pay close attention to the following sections: How People See, How People Read and How People Focus Their Attention and How People Decide. The author looks at how people relate to information based on where it is placed on the page, the errors in relying on eye tracking studies, how font choices impact how people read, what draws people's attention, how long people really focus on different types of information, and what you can do to influence the decisions your viewers take.
Marketers of all types should pay close attention to things 33 and 34 which talk about how people process information when presented in a story format and how people learn from examples.
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