Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions [Kindle Edition]

Author: Dan Ariely - ISBN: B002C949KE - Language: English - Format: PDF, EPUB

DESCRIPTION

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
—New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

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DETAILS

• File Size: 743 KB
• Print Length: 382 pages
• Page Numbers Source ISBN: 0061353248
• Publisher: HarperCollins e-books; 1 Exp Rev edition (June 23, 2009)
• Sold by: HarperCollins Publishers
• Language: English
• ASIN: B002C949KE
• Text-to-Speech: Enabled
• X-Ray:
  Enabled
• Lending: Not Enabled
• Amazon Best Sellers Rank: #7,759 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #4 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Consumer Behavior
  • #9 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
  • #9 in Books > Business & Money > Marketing & Sales > Consumer Behavior

REVIEWS

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This book and Dan Ariely have recieved a lot of media attention, so I approached the book with some skepticism, thinking that it might be overhyped. I'm pleased to report that my skepticism turned out to be unwarranted.

The book has many strengths, the main one being that it convincingly presents many ways people are wired and/or conditioned to be irrational, usually without even being aware of it. This eye-opening revelation can be a bit disheartening, but the good news is that we can fix at least some of this irrationality by being aware of how it can arise and then making a steady effort to override it or compensate for it. That's not an easy task, but it can be done. As a simple example, I've programmed a realistic exercise schedule into my PDA, and I've been very consistent with my exercise because of that. The PDA imposes a discipline on me which I couldn't otherwise impose on myself (as I know from experience).

The book is also well written, and I would even say enjoyable to read. The many experiments described in the book are presented in a lively way which elicits interest, and Ariely goes into just the right amount of detail -- enough to convey the basic experimental designs, results, and plausible interpretations, without boring the reader by getting into esoteric points which are more appropriate for journal papers.

The one criticism I have of the book, which applies to most of Western pscyhology, is that most of the described experiments used US college students as subjects. That raises a serious question regarding the extent to which the results can be generalized to people of the same age who aren't college students, people of other ages, and people outside the US.

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