Friday, July 26, 2013

Incognito


Incognito: The Secret Lives of the Brain [Kindle Edition]

Author: David Eagleman - ISBN: B004J4WK9W - Language: English - Format: PDF, EPUB

DESCRIPTION

If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing?
 
In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom?
 
Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.




From the Hardcover edition.
Amazon com Incognito The Secret Lives of the Brain Incognito The Secret Lives of the Brain and over one million other books are available for Amazon Kindle Learn moreincognito David Eagleman Home Sweet home Writing by David Eagleman Incognito The Secret Lives of the Brain SUM Forty Tales from the Afterlives Wednesday is Indigo Blue Discovering the Incognito The Secret Lives of the Brain by David Eagleman From the Publisher A stunning exploration of the we behind the I Eagleman reveals with his typical grace and eloquence all the neural magic tricks behind Incognito The Secret Lives of the Brain Wikipedia the Incognito The Secret Lives of the Brain is a New York Times bestselling non fiction book by American neuroscientist David Eagleman who directs the Laboratory for Incognito NPR National Public Radio News Analysis Aug 24 2012 NPR coverage of Incognito The Secret Lives of the Brain by David M Eagleman News author interviews critics picks and more

DETAILS
  • File Size: 2723 KB
  • Print Length: 305 pages
  • Page Numbers Source ISBN: B005651PCQ
  • Publisher: Vintage (May 31, 2011)
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B004J4WK9W
  • Text-to-Speech: Enabled
  • X-Ray:
    Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #35,367 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
    • #13 in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Law > Criminal Law
    • #29 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Neuropsychology
    • #37 in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Professional Science > Behavioral Sciences > Cognitive Science

REVIEWS

Perhaps I shouldn't have read this book. I am a neuroscientist, and clearly this is meant for a lay audience, however I often enjoy such books for their concise synthesis of research and the freedom they give the author to speculate. Unfortunately it became clear quickly that this would not be such a book - p.19 announces that the author is from the Malcolm Gladwell school of nonfiction "Why was Topsy the elephant electrocuted by Thomas Edison in 1919? ... is there a real Mel Gibson? ... why do strippers make more money at certain times of month?" Ask intriguing questions, link them with vague explanations, file them under a catchy one-word title, and voila NY Times bestseller. While I have little doubt that this book will do well commercially and be enjoyed by many, I cannot recommend it to anyone with a serious interest in neuroscience.

While chapter two is a solid introduction to perception as inference, it is downhill from there. It becomes clear that Eagleman is not interested in any systematic review of the unconscious factors that influence our decisions, but is merely interested in presenting flashy examples. This by itself wouldn't be so objectionable, if he had actually come up with interesting and novel examples, instead of simply reciting old standards and cribbing from other authors. Eagleman has borrowed so much of his material that V.S. Ramachandran should demand royalties. However, Eagleman apparently hasn't read Ramachandran carefully enough, as he references his paper "Why do gentlemen prefer blondes?", apparently unaware that the paper was satirical. How embarrassing.

Eagleman attempts to go beyond the flashy examples in Chapter 5, declaring that the brain is a "team of rivals." This reference to D.K.

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