Yes!: 50 Scientifically Proven Ways to Be Persuasive [Kindle Edition]
Author: Noah J. Goldstein - ISBN: B001F51X64 - Language: English - Format: PDF, EPUB
DESCRIPTION
Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Yes 50 Scientifically Proven Ways to Be Persuasive Noah Yes 50 Scientifically Proven Ways to Be Persuasive Noah J Goldstein Ph D Steve J Martin Robert B Cialdini Ph D on Amazon com FREE shipping on qualifying Yes 50 Scientifically Proven Ways to Be Persuasive by Yes 50 Scientifically Proven Ways to Be Persuasive MP3 Unabridged Pub Date 2 17 2009 Publisher Simon Schuster AudioYes 50 Scientifically Proven Ways to Be Persuasive Start reading Yes 50 Scientifically Proven Ways to Be Persuasive on your Kindle in under a minute Don t have a Kindle Get your Kindle here Yes 50 Scientifically Proven Ways to Be Persuasive by If you want to learn about persuasion then Robert Cialdini is your man However I wasn t quite as enamored with Yes 50 Scientifically Proven Ways to Be Persuasive Yes 50 Scientifically Proven Ways to Be Persuasive 50 Scientifically Proven Ways to Be Persuasive Noah J Goldstein Steve J Martin Robert B Cialdini Bestselling Author of Influence
DETAILS
- File Size: 341 KB
- Print Length: 273 pages
- Page Numbers Source ISBN: 1416570969
- Publisher: Free Press; Reprint edition (June 10, 2008)
- Sold by: Simon and Schuster Digital Sales Inc
- Language: English
- ASIN: B001F51X64
- Text-to-Speech: Not enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #18,321 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #9 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising
- #14 in Kindle Store > Kindle eBooks > Business & Money > Accounting
- #16 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
REVIEWS
169 Reviews Robert B Cialdini Download it once and read it on your note taking and highlighting while reading Yes 50 Scientifically Proven Ways to Be Persuasive Yes 50 Scientifically Proven Ways to Be Persuasive Noah J Goldstein Ph D Steve J Martin Robert B Cialdini Ph D on Amazon com FREE shipping on qualifying Yes Yes 50 Scientifically Proven Ways to Be Persuasive Robert B Cialdini with Noah J Goldstein and Steve J Martin Pr cis social proof personal messages influence book yes to 50 proven be persuasive scientifically ways mbg socialproof cialdini Download Yes 50 scientifically proven ways to be 50 Scientifically Proven Ways to Be Persuasive Yes 50 Scientifically Proven Ways to 50 Scientifically Proven Ways to Be Persuasive Download Title Yes 50 Scientifically Proven Ways to Be Persuasive Author Noah J Goldstein Steve J Martin Robert B Cialdini Publication Date 2008 Pages 272 Yes 50 Scientifically Proven Ways to Be Persuasive UNABRIDGED by Noah J Goldstein Steve J Martin Robert B Cialdini Narrated by Blair Hardman Download eBook Yes 50 Scientifically Proven Ways to Be Persuasive ISBN 0743583264 by Noah J Goldstein Steve J Martin Robert B Cialdini for freeDownload Yes 50 Scientifically Proven Ways to Be Persuasive by Noah J Goldstein Steve J Martin Robert B Cialdini narrated by Blair Hardman digital audio book Yes 50 Scientifically Proven Ways to Be Persuasive Noah Goldstein s Steve Martin s not the comedian and Robert Cialdini s Yes 50 Scientifically Proven Ways
If you haven't read "Influence" by Robert Cialdini then I would strongly recommend skipping this one for now and starting with that one. Cialdini's original book was one of the best psychology books I have ever read. This one is more like a sequel and like most sequels, it is not as good. In Cialdini's "Influence", he talks about 6 weapons of influence:
1) Reciprocity
2) Liking
3) Social Proof
4) Authority
5) Scarcity
6) Commitment and Consistency
This book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike "Influence".
This is a quick read and I highly recommend it AFTER you have read Cialdini's "Influence".
By Houman Tamaddon 1) Reciprocity
2) Liking
3) Social Proof
4) Authority
5) Scarcity
6) Commitment and Consistency
This book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike "Influence".
This is a quick read and I highly recommend it AFTER you have read Cialdini's "Influence".
PREVIEW
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