Thursday, January 16, 2014

Influence


Influence: Science and Practice, ePub (5th Edition) [Kindle Edition]

Author: Robert B. Cialdini - ISBN: B001CDZYVE - Language: English - Format: PDF, EPUB

DESCRIPTION

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

 

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

 

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.


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DETAILS
  • File Size: 3076 KB
  • Print Length: 272 pages
  • Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
  • Publisher: Pearson; 5 edition (August 20, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B001CDZYVE
  • Text-to-Speech: Enabled
  • X-Ray:
    Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #15,809 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
    • #2 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling > Skills & Techniques
    • #4 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Negotiating
    • #7 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Applied Psychology

REVIEWS

111 Reviews Start reading Influence Science and Practice ePub 5th Edition on your Kindle in under a minute Don 39 t have a Kindle Get your Kindle here Download Free eBook Influence Science and Practice 5th Edition http onmirror com 1qeedx9oolfs 0205609996 Influence epub html Fast Download Influence Influence Science and Practice 5th Edition ebook Psychiatry Psychology book download free ebooks By Rapidshare mediafire megaupload torrent 0205609996 PDF CHM booksRecent files download influence science and practice 5th edition file name influence science and practice 5th edition rar file size 11 24 MB Influence Science and Practice 5th Edition Full Download Influence Science and Practice eBook Torrents Influence Science and Practice 5th Edition PDF Download Ebook Robert B Cialdini examines the psychology of compliance by uncovering which elements 5th Edition Robert B Cialdini Type eBook Released You should be logged in to Download this Influence Science and Practice 5th edition Paperback Download free ebook Influence Science and Practice 5th Edition Pr e H ll 2008 ISBN 10 0205609996 EPUB 272 pages Mien phi ebook Home Business Influence Science and Practice 5th Edition Pr http letitbit net download 31502 3b7030469cd6a53e86a0b579f4a1 0205609996 Influence epub html or http Title Influence Science And Practice 5th Edition Title Influence Science And Practice 5th Edition Author Robert B Cialdini Publisher Prentice Hall Pages

"Influence" by Robert Cialdini is one of the most wonderful and influential books I've ever read! Other books have been written on the topic, but Cialdini's is the best and most influential of them all.

"Influence" deals with the study of persuasion, compliance, and change - a subject that has application for every area of life. Cialdini presents the latest research on influence in a compelling way, clearly stating the 6 principles of influence and providing wonderful illustrations of each principle from advertising, psychology and other fields. If we understood these 6 principles better, we would be less subject to manipulation from others (for example, the manipulation to buy things we don't need or to buy more than we need). We might, in turn, also be able to understand how to influence others for good.

The 6 principles of influence are:

1. The Rule of Reciprocation: "We should try to repay in kind what another person has provided us."

2. Commitment and Consistency: "Once we make a choice or take a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment."

3. Social Proof: "We determine what is correct by finding out what other people think is correct."

4. Liking: "We most prefer to say yes to the requests of people we know and like."

5. Authority - we have a deep-seated sense of duty to authority

6. Scarcity - something is more valuable when it is less available

I find that in my own life, these 6 principles are remarkably powerful and have the ability to explain a lot of the behavior I observe as a father, teacher, and priest. We would all benefit from memorizing and mastering these six principles. They are simple but extremely powerful.

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