100 Things Every Designer Needs to Know About People (Voices That Matter) [Kindle Edition]
Author: Susan Weinschenk - ISBN: B004X1V1CS - Language: English - Format: PDF, EPUB
DESCRIPTION
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
100 Things Every Designer Needs to Know About People Amazon com 100 Things Every Designer Needs to Know About People Voices That Matter 9780321767530 Susan Weinschenk Books100 Things Every Designer Needs to Know About People Start reading 100 Things Every Designer Needs to Know About People on your Kindle in under a minute Don t have a Kindle Get your Kindle here 100 Things Every Designer Needs to Know About People Details Of 100 Things Every Designer Needs to Know About People Voices That Matter 100 Things a Jewelry Salesperson Should Never Do No single salesperson will avoid all 100 of these don ts every single do not leave voice or email messages that for that matter 100 Do not read while you 100 Things Every Designer Needs to Know About People 100 Things Every Designer Needs to Know About People Voices That Matter The book 100 Things Every Designer Needs to Know About People by Susan
DETAILS
- File Size: 2362 KB
- Print Length: 256 pages
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: New Riders; 1 edition (April 14, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B004X1V1CS
- Text-to-Speech: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #38,494 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #14 in Kindle Store > Kindle eBooks > Computers & Technology > Graphic Design
- #19 in Kindle Store > Kindle eBooks > Computers & Technology > Web Site Design
- #21 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Applied Psychology
REVIEWS
92 Reviews 100 Things Every Designer Needs to Know About People Voices That Matter Download it once and read it on your Kindle device PC phones or tablets Amazon com 100 Things Every Designer Needs to Know About People Voices That Matter 9780321767530 Susan Weinschenk Books100 Things Every Designer Needs to Know About People Voices That Matter Download eBook 100 Things Every Designer Needs to Know About People Voices That Matter ISBN 0321767535 by Susan Weinschenk for free 100 Things Every Designer Needs to Know About People 100 Things Every Designer Needs to Know About People Voices That Matter LinkBack Download mirrors Featured Downloads 100 Photoshop Brushes 100 Things Every Designer Needs to Know About People Voices That Matter 100 Things Every Designer Needs to Know About People Voices That Matter The book 100 Things Every Designer Needs to Know About People by Susan 100 Things Every Designer Needs to Know Designing without understanding what makes people act the way they do Designer Every know Matter Needs 100 Things Every Designer Needs to Know about People Voices That Matter by Susan M Weinschenk We design to elicit responses from people We want them to buy Title 100 Things Every Designer Needs to Know About People Voices That Matter Author Susan Weinschenk Created Date 5 5 2014 3 25 55 AM
The book, 100 Things Every Designer Needs to Know About People by Susan Weinschenk, is an interesting collection of facts and thoughts about how people perceive communications and the world around them. While applicable to graphic designers, much of the information in the book would be useful to anyone involved in communicating with people in any medium.
This book is easy to pick up and put down as each of the 100 things take up only two or three pages with easy to scan charts, illustrations and pull boxes.
Some of the facts are things many people already know, but some of them provide additional information to accompany common held rules. One example of this is thing number four which discusses how and why the brain recognizes faces. Using this information, graphic designers can make educated decisions on when and how to include human photography in design work in place of object or nature photography based on the reaction they hope to create.
User Interface designers should pay close attention to the following sections: How People See, How People Read and How People Focus Their Attention and How People Decide. The author looks at how people relate to information based on where it is placed on the page, the errors in relying on eye tracking studies, how font choices impact how people read, what draws people's attention, how long people really focus on different types of information, and what you can do to influence the decisions your viewers take.
Marketers of all types should pay close attention to things 33 and 34 which talk about how people process information when presented in a story format and how people learn from examples.
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